Carlton Media Sales

 

Carlton Television had an ident change in late 1999 and called on us to help with the television commercial. 

 

 

 

The Idea was to have a huge multiplex monitor bank with different video images running on each, this would have been kind of expensive to hire or build so we built a virtual one for the job.  Not only did we build the multiplex but we also design a way of using as transport to the next sequence.

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As the channel ident pulls away from the camera, you can see the multiplex on top of the letter "T" building the multiplex in real-life would have been expensive, but to do this with a multiplex would have been very close to impossible (Or crazy).

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In the final seconds the brand new Carlton ident is revealed for the first time.

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